OUR PHILOSOPHY

Listen, analyse your key points, identify your individual needs, anticipate your expectations.
Understand in order to give you the best advice and assistance in the implementation of your communications strategies.

The aim of a Press and Public Relations strategy, our challenge

• Make you known and recognised by the professionals and the general public through the power of the media.
• Increase your notoriety and as such contribute to the evolution and the optimisation of your brand capital.

PRESS & PLAY Methodology :

1. Diagnosis

• Competitive communication analysis
• Positioning of the competitors in the market
• Assessment of existing press relations and market tendancies.
• Monitoring the competitors’ PR

2. Strategy

• Strategic planning
• Recommendation and positioning
• Annual or periodical action plans :
  • Communication area
  • Copywriting input
  • Speech writing
  • Appropriate communication tools
  • Monitoring the editorial calendars and special editions

3. Reporting

• Assessing the generated and projected press coverage
• Weekly assessment of contacts made
• Delivery of scanned press clippings
• Monitoring actions and coverage
• Analysis of results / return on investment