Copyright (©) Slim Aarons
INFLUENCE MARKETING / PR / E-PR
SOCIAL MEDIA / COMMUNITY MANAGMENT
COMMUNICATIONS CONSULTING AGENCY SPECIALISING IN PRESS RELATIONS, PUBLIC RELATIONS, EVENTS-ORIENTED COMMUNICATION AND DIGITAL COMMUNICATION.
The PRESS & PLAY agency, under the management of Marc Ostermann, with more than 15 years of experience in Events-Oriented Press Relations. The agency specialises in the consumer, lifestyle, new technologies, sports, fitness, wellbeing, beauty, gastronomy and the wines & spirits sectors.
PRESS & PLAY is aimed at both SMEs and VSEs, and is gaining ground by offering something different; the advantages of a simple dedicated structure:
Responsiveness and flexibility with a view to improving your PR, customised services and fees, tailored to your specific issues.
PRESS & PLAY is composed of a young, creative and multi-talented team. Being English/French bilingual, the team is able to cater to the needs of foreign customers.
MAKE YOURSELF KNOWN THANKS TO PRESS RELATIONS
Press relations represent a strategic opportunity for your company. While limiting communication costs, they enable you to benefit from strong offline and online visibility.
By offering you a presence within various target media, press relations develop your reputation and render your concept credible in the eyes of the various target audiences, whether BtoB or BtoC.
MAKE AN IMPACT WITH A POWERFUL MESSAGE
It is essential that you develop a strong message and establish contact with suitable journalists. Press & Play offers professional advice and enables you to integrate press relations into your global communication plan as effectively as possible. Thanks to its experience and daily contact with journalists, Press & Play manages press relations and is actively involved in various sectors. The multiplication of contacts is just one of the services that the agency offers its customers. A tailored strategy and a strict methodology are put in place for each of the agency’s customers.
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Listening to you, analysing your needs and limitations, identifying your issues, anticipating your expectations, understanding you in order to provide you with better advice and to better assist you in the implementation of your communication strategy.
REALISING THE OBJECTIVE OF A PRESS AND PUBLIC RELATIONS STRATEGY – OUR CHALLENGE
- To ensure that you are known and recognised by professionals and the general public, thanks to the power of media of all types (written press, radio, TV, websites, influential blogs, social networks).
- To grow your reputation and thus contribute to the development and optimisation of your brand equity.
- Analysis of competitor communication
- Positioning of competitors within the markets
- Auditing of existing press relations and of market trends
- Monitoring of competitor PR
- Strategic planning
- Recommendation and positioning
- Annual or one-off action plans:
- Communication territory
- Editorial publications
- Stimulation of discourse
- Appropriate communication tools
- Monitoring of the editorial calendars and special files.
- Review of press cuttings that have been or are soon to be published
- Weekly review of contacts made
- Sending of scans of published articles
- Monitoring of campaigns and clippings
- Analysis of results / ROI
- E-reputation / E-influence.
- Press Relations & Public Relations, web 2.0 communication
- Organisation of events
- Product launches
- Corporate communication
- Events-oriented communication (press conferences, press trips, conventions, seminars…)
- Blogger events
- Product placement.
TYPES OF SERVICES :
Flexible pricing plans and fees, adapted to suit the problem at hand and the size of each company:
- A collaboration requiring follow-up after three months or after one year
- A one-off response to specific requirements.
A FLEXIBLE SERVICE OFFERING PLUS THE ABILITY TO ADAPT, ENABLING A TAILORED COLLABORATION AND CUSTOMISED BUDGETING. À LA CARTE PRESS AND PUBLIC RELATIONS
- Strategic brainstorming and PR recommendations.
- Provision of specific press files
- Editing of press releases and files
- Evaluation of press cuttings
- Comprehensive events organisation
- Shooting of videos and photos
- Creation of a website
- Creation of a blog
- Complete digital communications management
- Creation of an application
Are E-reputation, hashtag, keywords and viral communication among your primary concerns?
Press & Play looks after the setup and the content (brand content and brand-centric design) of your various accounts and social networks (Facebook, Twitter, Instagram, Google Plus…).
Acting simply as a supplement to press relations and events-oriented communication, communication 2.0 entails omnipresence on the web, but also guarantees the proper referencing of your site. Press & Play is an opportunity to realize modern, two-way communication, in the same language as the players of the online generation.
THE BENEFITS OF PRESS & PLAY
- Editorial quality
- Relational quality
- Organisation, follow-up, a thorough approach: operational proximity
- The management and updating of the press agency’s contacts, a large network of journalists
- Knowledge of the market trends within the various sectors
- Media expertise, a network of key journalists
- A creative department (graphics, designers, webmasters)
- Knowledge of the fields of journalism
- Monitoring of editorial calendars (special files and subjects)